The Best Social Networking Websites for Customer Acquisition
Filed Under Networking | Posted on September 10, 2011
Business owners seeking to use social networking for marketing purposes often ask, “What is the best social networking site to use to get new customers?” In the early days of social networking, experts advised entrepreneurs and business owners to choose the networks they felt most comfortable using and explore their resources, analyzing their acquisition campaigns to see which ones performed the best. While this remains good advice, new research from CMO provides data on which sites tend to perform best for acquisition.
What Is Customer Acquisition in Direct and Online Marketing?
Online Social Networking Contests and Contrived Community Competition
Filed Under Networking | Posted on August 31, 2011
If you read any of the social networking books on how to promote an online community you’ll find that the advice is rather run of the mill. Have contests, reward individuals, but do not hurt the self-esteem of the new members. How is this done? Well, one way is to have contest for the most blog posts or activity, but if the same individuals keep winning, then take it away from them and combine the winners by regions, states or countries without honoring the individuals.
This allows everyone to feel as if they are part of a team competition and participating in a community. It will have a slight chilling effect to the hardcore producers, but in an attempt to bring everyone up and make them all feel important, make “everyone a winner!” After all, “The Individuals do not matter anymore!” or at least these online social networks would have you believe this to be the case.
Why Use Social Networking?
Filed Under Networking | Posted on August 29, 2011
The days of using business cards and fliers to promote one’s business are in the distant past. The internet is now the norm in advertising and connecting to customers for most business no matter their size. In as recently as the past few years social networking has become very popular among all internet users.
Businesses have figured out a way to tap in to this popularity to further promote their name and increase their brand awareness. Sites like Twitter, Facebook and MySpace provide great tools to help you easily connect with others outside of your local community.
KPI Examples in Social Media Marketing
Filed Under Marketing | Posted on August 4, 2011
Social marketing is broad area of marketing. With the advancements of technology, social media is expanding rapidly due to the enormous capabilities of the Internet. The World Wide Web gives rise to social gatherings, as it is an international server that allows interaction between people, from all parts of the world.
Having tools for interaction is what social media is all about. These tools have many forms, such as social networking sites, websites, videos, articles, advertisements, blogging, chatting, and images. All of these forms are used to provide a means for communication. Due to the powerful benefits of social media, it has become part of the business world. Social media now is popularly used in marketing, as people are more interested in open communication.
Top 5 Social Networking Software
Filed Under Networking | Posted on June 13, 2011
There are many ways by which you can create your own social network easily. To add flexibility to this and get more control of the site, including a branding, a good domain name, nice features, design, the community or even the database, the best possible way is to install social networking software on your server. There are a lot of scripts that are free and paid that can be used to run your own social network. Of them the top 5 include:
o Elgg: This software has been voted the best for the year 2008. It is a powerful tool that supports blogging, network, community, feeds for news and other file sharing features. Elgg operates on Linux, Apache, MySql and Php-LAMP and it is easy to install and configure to get your social networking site up in minutes!
