Marketing Strategy and Marketing Planning
Filed Under Marketing | Posted on January 23, 2011
Marketing has evolved over the years from a product and sales centric environment to one more concerned with life-time customers; customer focus is more important than a quick sale.
A marketing strategy is a business direction to help guide a company when making decisions. The strategy is based on objectives, a competitor and market review and set against timescales.
Marketing
In truth, anybody can register a company at companies house, open a bank account and even acquire clients. For a business to be successful you need a marketing strategy which segments, targets and positions your product at a specific customer, at the right price and at the right time.
Segmentation
