Maintaining an Ethical Business Practice
Filed Under Business Coach | Posted on August 25, 2011
In a society is advocating for “every man for him” maintaining ethical business practice is becoming a thing of the past. The belief that “the ends justify the means” only supports the lack of integrity in all areas including business. Much of our society has lost their moral compass therefore; organizations are not pursuing towards the ultimate level of integrity and quality in their products or services. We are living in a cut throat self serving society. Leaders have no reservations in stating half truths without conviction. Leaders have to take into consideration that all the time it takes to build a business and/or career can be damaged when one’s reputation is tainted.
Is Target Marketing Ethical?
Filed Under Marketing | Posted on August 19, 2011
Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing.
Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions. That is their job.
Marketing
In the last 30 years though, marketers have begun to identify potential buyers based on a number of factors, that make many people uncomfortable. Marketers now direct promotions at those of certain age groups, gender, race, marital status, gender preferences, and just about any other category you can place people in.
This makes many consumers and consumer advocates question the ethicality of these promotions:
Is it fair to direct ads at children when they do not have the understanding and/or capability to judge what is being presented to them?
